Each Elliott Fishing Rod rod is masterfully built on scientific principles one at a time. Elliott Fishing Rods can be personalized for the owner of the rod. In the checkout area you will see a box stating “Name on Rod” this is the area where you enter the owners name. Please make sure to double check the spelling before you hit the “Proceed to PayPal” button. It is imperative that you make sure the spelling is correct for we will spell the name exactly as it appears in this text area on the Elliott Fishing Rod you order. If the rod is a gift please triple check that the spelling is correct. Our aim is to not only provide top quality custom fishing rods but to bring a personal touch to each and every rod. So by all means feel free to personalize your Elliott Fishing Rods.